瘦田冇人耕，耕開有人爭 (sau3 tin4 mou5 jan4 gaang1, gaang1 hoi1 jau5 jan4 zaang1) — describes something / someone which no one wanted at first but became popular as soon as one person started to take an interest [colloquial] in Cantonese
sau˗₃瘦tinˎ₄田mouˏ₅冇janˎ₄人gaang1,耕，gaangˉ¹耕hoiˉ¹開jauˏ₅有janˎ₄人zaangˉ¹爭简 瘦田冇人耕，耕开有人争
Mandarin Pinyin: shou4 tian2 mao3 ren2 geng1, geng1 kai1 you3ren2 zheng1
Meaning of 瘦田冇人耕，耕開有人爭
noundescribes something / someone which no one wanted at first but became popular as soon as one person started to take an interest [colloquial]